Clients

Moller Auto

Driving automotive loyalty in Europe

Moller Auto's award-winning

Moller Club

Moller Club is a mission-based, gamified loyalty program from Moller Auto, the leading automotive retailer and distributor in the Baltics.

Moller Club won Best Overall Customer Experience at the m-wise.eu/news/european-loyalty-awards-winners/" target="_blank" rel="noopener">European Loyalty Awards 2025. Active across Latvia, Lithuania, and Estonia, this innovative app-based program is powered by m-wise-mark whitespace-nowrap">m–wise Loyalty Cloud.

Program explained

Transforming loyalty into a lifestyle

Moller Club is an engaging, mission-driven loyalty program that moves beyond traditional points systems. This next-gen program focuses on personalised challenges, lifestyle benefits, and a seamless mobile app experience.

Smarter build

Scalable by design

Moller Club uses our white-label loyalty app, built to expand effortlessly across borders. Multilingual and multi-country by default, it guarantees a consistent brand experience while allowing for localised flexibility and international growth.

"Our close collaboration with m-wise-mark whitespace-nowrap">m–wise, who are always open, flexible, and proactive in responding to our evolving ideas and needs, ensures we deliver a seamless and meaningful experience. With m-wise-mark whitespace-nowrap">m–wise, we are able to innovate and create real value for our customers in the automotive industry."
Rūta Vecuma
Digital Customer Experience Manager Baltics, Moller Auto

CX impact

Elevating the customer experience

The value to customers is immediate and tangible. Whether it’s a surprise entertainment subscription after a service, fuel discounts for road trips, or access to premium hotel rates, Moller Club turns ordinary car ownership into a premium lifestyle choice.

Customer data

Data in the driver’s seat

At the heart of Moller Club is smart use of behavioural and vehicle ownership data. This intelligence drives hyper-personalised missions, meaningful rewards, and real-time engagement. Every interaction feels relevant, timely, and impactful. It’s all possible with m-wise.eu/loyalty-cloud/" target="_blank" rel="noopener">m-wise-mark whitespace-nowrap">m–wise Loyalty Cloud.

Lasting loyalty starts with m-wise-mark whitespace-nowrap">m–wise

Let's build your dream loyalty program together.