Club Advance loyalty program
m–wise worked with ADVANCE, a European leader in pet nutrition, to create a cutting-edge loyalty program that adapts to fit the unique needs of each four-legged family member.
Now with the new Club Advance loyalty program, the business can deliver an even more valuable and rewarding customer experience, powered by m–wise Loyalty Cloud.
Personalisation
Always personal, always relevant
Club Advance understands that pets have different dietary needs based on their breed, age, and life stage. The loyalty program leverages m–wise Loyalty Cloud to deliver personalised product recommendations, communications, and offers that align with each pet’s requirements for a powerful 1:1 dialogue with members.
Profiles
Meeting the needs of four-legged families
Understanding that many families have multiple four-legged friends at home, Club Advance enables members to add multiple pet profiles within a single account, with each pet’s name, age, and photo. This information powers personalised communications and offers, building a deeper emotional connection with customers.
FMCG solution
Purchase products anywhere to earn rewards
Customers purchase Advance products from a wide range of retail outlets and online stores. m–wise Loyalty Cloud steamlines the process of earning rewards. Customers simply enter a product’s barcode or upload a receipt through their account to validate their purchases and accumulate rewards seamlessly.
Badges
Pet-centric achievements are rewarded
Club Advance stimulates participation and engages customers by rewarding them with badges and achievements for desired activities, such as adding a pet to their profile. This encourages members to remain active in the program and share more information about their needs and preferences.
m–wise Loyalty Cloud
Unleashing the power of loyalty
m–wise Loyalty Cloud empowers brands like Advance to create more engaging and effective loyalty programs. Its comprehensive suite of capabilities include customer data management, multiple reward options, personalisation, targeted campaigns, omni-channel journeys and in-depth customer insights – to name just a few.
