Clients

Cooler Master

Building loyalty through social media with m–wise Loyalty Cloud.

MasterClub from Cooler Master

Cooler Master, the global tech manufacturer beloved by PC gamers, challenged m–wise to create an innovative new loyalty program that would stimulate engagement across their customers’ favourite online platforms.

We created the MasterClub. This cool new program drives lasting loyalty across all channels, powered by m–wise Loyalty Cloud.

Customer engagement

Rewarding interactions, not transactions

The MasterClub is more than a loyalty program – it’s an online community. Members earn points by engaging with Cooler Master online. The MasterClub rewards likes, comments, and other online activities across multiple platforms.

Integrations

Embracing the power of social

Social media is at the heart of the MasterClub loyalty program. Members are rewarded for interacting on Reddit, Discord, Facebook and more. Loyalty programs powered by m–wise Loyalty Cloud can reward virtually any social media activity.

Rewards

Cool new rewards are always just a click away

Members earn MasterPoints which to exchange for discounts, merchandise, free gifts, competition entries and donations to charities. The weekly highlight reward keeps members checking back to see what’s new.

Customer retention

The FOMO is real with limited-time events

The MasterClub offers members access to limited-time events, like online competitions for high-value tech prizes. These events create excitement and urgency, keeping Cooler Master customers coming back for more.

Tier levels

Challenging members to level up for more rewards

Cooler Master taps into gamers’ passion by challenging members to rise through 10 tiers, earning more exciting rewards with each level, driving long-term loyalty.

Badges

Unlocking achievements

Members earn badges along with MasterPoints, tiers, and rewards. Badges enhance gamification, challenging members to collect as many unique ones as possible.

"In our pursuit to make interaction with our brand more enjoyable for our community we realised a tailor-made solution would be the only solution. m–wise perfectly understood our wishes and have proven themselves to be a very pro-active and reliable partner that delivered a high-quality platform for us to use."
Glenn van der Geugten
Global Brand Marketing Director, Cooler Master

Lasting loyalty starts with m–wise

Create the perfect loyalty program for your brand.