Loyalty program type

Value-based loyalty programs

Build an emotional connection.

Program type explained

What is a value-based loyalty program?

Value-based loyalty programs reward customers for actions that align with a company’s core values, such as sustainability or social responsibility. They foster deeper connections with customers by reinforcing shared values.

Why choose this program type?

The benefits of value-based loyalty

A value-based loyalty program can greatly enhance a brand’s reputation. They differentiate the brand and attract like-minded customers who are more likely to remain loyal in a competitive market.

Who uses value-based loyalty programs?

Championing values across all sectors

Companies with a strong identity and clear, communicable values that resonate with customers are most successful at implementing value-based loyalty programs. This applies to virtually any industry, sector or market.

Loyalty program example

How Eneco built loyalty on shared values

The renewable energy provider Eneco used m-wise-mark whitespace-nowrap">m–wise Loyalty Cloud to create a program that rewards customers for sustainable and eco-friendly choices.

Implementation

How to create a value-based program

Your business is unique, and so are your brand values. That’s why you need a loyalty platform that can support a unique loyalty program. m—wise Loyalty Cloud helps you build a customisable loyalty program with extensive integrations available.

Talk to an expert today

Choose the right loyalty program type for your brand.