Clients

AkzoNobel

Rolling out CRM on a global scale.

AkzoNobel’s global CRM roll-out

m—wise helped AkzoNobel, the world leader in paints and coatings, to set up and roll out a global CRM platform and contact strategy for their Decorative Paints division.

11M

emails sent

30+

languages
CRM strategy

A multinational approach

m-wise-mark whitespace-nowrap">m–wise created a complete, global contact strategy that can actively support local initiatives. We also ensure the continued success of the CRM implementation across international markets.

Customer dialogue

Understanding B2B and B2C

m-wise-mark whitespace-nowrap">m–wise created a complete, global contact strategy that can actively support local initiatives. We also ensured the continued success of the CRM implementation across international markets.

Personalisation

Staying relevant

Personal and professional consumers receive communications specifically tailored to their needs. Relevant communications ensure customers stay active and engaged.

Lasting loyalty starts with m-wise-mark whitespace-nowrap">m–wise

Create the perfect loyalty program for your brand.