Clients

Cooler Master

Building loyalty through social media with m—wise Loyalty Cloud.

MasterClub from Cooler Master

Cooler Master, the global tech manufacturer beloved by PC gamers, challenged m—wise to create an innovative new loyalty program that would stimulate engagement across their customers’ favourite online platforms.

We created the MasterClub. This cool new program drives lasting loyalty across all channels, powered by m—wise Loyalty Cloud.

Customer engagement

Rewarding interactions, not transactions

The MasterClub is more than a loyalty program – it’s an online community. Members earn points by engaging with Cooler Master online. The MasterClub rewards likes, comments, and other online activities across a host of different platforms.

Integrations

Embracing the power of social

Social media is at the heart of the MasterClub loyalty program. Members are rewarded for interacting on Reddit, Discord, Facebook, and Twitter. Loyalty programs powered by m—wise Loyalty Cloud can reward virtually any social media activity.

Rewards

Cool new rewards are always just a click away

Members earn MasterPoints which can be exchanged for their choice of discounts, merchandise, goodie bags, freebies, competition entries, and even donations to charities. The weekly highlight reward keeps members checking back to see what’s new from their favourite brand.

Customer retention

The FOMO is real with limited-time events

The MasterClub gives members access to limited-time events, such as online competitions to win big-ticket tech items. Limited-time events are used to add excitement and urgency. No one wants to miss out on the latest event! That keeps Cooler Master customers coming back time and time again.

Tier levels

Challenging members to level up for more rewards

Cooler Master taps into their customers’ love for gaming by challenging members to rise in rank through 10 tier levels. The more points they collect, the higher they grow in rank. Each new tier level brings increasingly attractive rewards, which makes long-term loyalty a no-brainer.

Badges

Unlocking achievements

In addition to MasterPoints, tier levels and a wide choice of rewards, members earn badges within the loyalty program. Badges add to the loyalty program’s gamification. Members are challenged to earn as many unique badges as they can.

"In our pursuit to make interaction with our brand more enjoyable for our community we realised a tailor-made solution would be the only solution. m–wise perfectly understood our wishes and have proven themselves to be a very pro-active and reliable partner that delivered a high-quality platform for us to use."
Glenn van der Geugten
Global Brand Marketing Director, Cooler Master

Lasting loyalty starts with m–wise

Create the perfect loyalty program for your brand.