Clients

Game Mania

Gamifying loyalty with m–wise Loyalty Cloud.

The Game Mania XP program

We worked with Game Mania, the leading Benelux gaming retailer, to develop a highly personalised loyalty program with gamification at its core, powered by m–wise Loyalty Cloud.

Game Mania XP won the Best Loyalty Industry Innovation award at the International Loyalty Awards 2023.

Gamification

It's game on for customers

There are coins to collect, challenges to complete and badges to earn. And as members level up across Bronze, Silver, Gold and Platinum tiers, the program becomes even more rewarding with faster coin collection and more frequent offers.

Integrations

PlayStation gameplay earns real-life rewards

Game Mania XP members are rewarded for doing what they love: gaming! Customers can link their PlayStation account to their XP loyalty account so in-game achievements earn real-life rewards from Game Mania. This industry first is made possible by m–wise Loyalty Cloud.

Omnichhannel

Totally seamless online and offline

There are so many ways to earn rewards, from adding an item to your online game collection to attending an in-store gaming event. Customers are rewarded for a huge range of online and offline activities that keep them engaged with the brand wherever they are.

Personalisation

Offers so relevant they feel tailor-made

Members receive personal offers and vouchers that have been specially selected for them based on their interests. This is a loyalty program that feels made for the member, not for the masses.

Award-winning loyalty

The ultimate gaming experience

The launch of Game Mania XP marks another step forward in Game Mania’s mission to provide the ultimate gaming experience with great products reinforced by content, experience and community, powered by m–wise Loyalty Cloud

Lasting loyalty starts with m–wise

Create the perfect loyalty program for your brand.