De Rode Zegel Club loyalty program
Velder, part of the multinational cooperative FrieslandCampina, is a market leader in the European dairy sector.
In 2024, Velder embarked on a journey to engage and reward customers across Belgium with an exciting new B2B loyalty program powered by m–wise Loyalty Cloud.
This is the Rode Zegel Club, an innovative app-based program that sets the gold standard for B2B loyalty in the wholesale space.
The loyalty challenge
Pioneering loyalty for wholesale customers
With products available at various independent outlets throughout Belgium, Velder sought to identify B2B customers and understand their purchasing habits. Leveraging the power of m-wise Loyalty Cloud, Velder implemented an app-based loyalty strategy to identify customers, analyse their behavior, and enhance retention.
The loyalty solution
Mobile app with a built-in scanner
Velder uses m—wise Loyalty Cloud’s popular white-label loyalty app at the heart of its program. The app offers a built-in scanning feature using the device’s camera. Customers simply open the app and scan the QR code on the packaging. Each time they scan a Velder product, they earn points to redeem against rewards. The process is fast, simple and convenient for busy B2B customers.
Customer rewards
Seamless redemption experience
Customers can choose to redeem their points against an extensive reward assortment, including third-party products like electrical goods, charitable donations and experiential gifts. For physical products, order fulfillment is taken care of by a third party and the customer can track the delivery status within the app. Redemption feels as seamless for the customer as it does for the company.
Business benefits
Essential loyalty insights for growth
m–wise Loyalty Cloud helps Velder reward, engage and understand. The brand now benefits from vital first-party data and customer insights which power data-driven decisions. By embracing an app-based approach, Velder also benefits from a direct communications channel with B2B customers. Now the brand can drive loyalty with highly personalised and relevant communications in the form of push messages and email marketing.
m–wise Loyalty Cloud
A new world of loyalty for Velder
With m–wise Loyalty Cloud, Velder stands at the cutting edge of B2B loyalty and customer engagement. De Rode Zegel Club not only elevates Velder’s position in the market but also opens up a myriad of opportunities to connect, reward, and glean insights from enhanced customer data. Our feature-rich, scaleable solution has unlocked a whole new world of loyalty for Velder.
