Loyalty program type

B2B loyalty programs

Drive business growth.

Program type explained

What are B2B loyalty programs?

B2B loyalty programs aim to foster long-lasting, more profitable relationships between businesses and their clients. B2B programs can be as dynamic and engaging as B2C with exciting rewards, personalisation, gamification and more.

Why choose this program type?

The benefits of a B2B loyalty program

B2B loyalty programs help increase customer retention, leading to more consistent revenue streams and long-term business growth. They also provide valuable data insights on customer behavior that can be used to strengthen business performance overall.

Who uses B2B loyalty programs?

Strengthening business relationships across all sectors

Loyalty programs are beneficial in any sector where repeat purchases and long-term contracts are a business goals. Industries such as manufacturing, wholesale distribution, technology, and professional services are increasingly using B2B loyalty programs to stimulate retention and growth.

Loyalty program example

See inside Velder's new B2B program

Discover how Dutch dairy giant Velder created a next-level loyalty program with m–wise Loyalty Cloud.

Implementation

How to create a B2B loyalty program

Choose a loyalty platform that enables you to expand and grow to accomodate more partners and features. m–wise Loyalty Cloud powers B2B programs with its scaleable  and customisable nature. It also boasts the widest range of popular B2B integrations to ensure a seamless set-up.

Talk to an expert today

Choose the right loyalty program type for your brand.