Loyalty program type

B2C loyalty programs

Strengthen customer retention.

Program type explained

What are B2C loyalty programs?

B2C (Business-to-Consumer) loyalty programs reward customers for their purchases or engagement, often through points, discounts, and other reward types. They aim to enhance retention and support business growth.

Why choose this program type?

The benefits of a B2C loyalty program

A loyalty program helps increase customer retention by encouraging repeat purchases and customer engagement, leading to higher lifetime value. Additionally, a loyalty program provides valuable data on customer behaviour, preferences, and purchasing patterns.

Who uses B2C loyalty programs?

Harnessing the power of loyalty across all industries

The most well-known B2C loyalty programs are found in the retail, travel and hospitality sectors. However, loyalty programs are effective across all industries, from energy providers to insurance companies. Loyalty programs help all types of businesses stand out in competitive markets.

Implementation

How to create a B2C loyalty program

Choose a loyalty platform with maximum flexibility to support a unique loyalty program that is fully customised to suit your brand and operates seamlessly on multiple channels. m—wise Loyalty Cloud powers next-gen loyalty programs online, in-store, via app, social media and more.

Talk to an expert today

Choose the right loyalty program type for your brand.