Program type explained
What are ambassador and referral programs?
An ambassador or referral program incentivises existing customers to refer new customers to your business. The program typically rewards both the existing customer and the new customer with a benefit, such as a discount, account credit, or a free product/service.
Why use referrals?
The benefits of referral programs
Referrals are an effective way to tap into your existing customer base for maximum growth potential at a lower cost than traditional advertising methods. The added benefit of rewarding referrals is that an existing customer feels just as valued as a new customer.
Who uses referral programs?
Effective across all industries
Ambassador and referral programs are used by B2B and B2C brands of all sizes. Many companies choose to include a referral feature within their wider loyalty programs to reap the word-of-mouth benefits in combination with other features.
Loyalty program example
How Cooler Master harnesses the power of referrals
Cooler Master, the global tech manufacturer beloved by PC gamers, uses m–wise Loyalty Cloud to turn customers into brand ambassadors and drive referrals across social media.
