Program type explained
What are tiered loyalty programs?
A tiered loyalty program typically groups customers into different levels based on their purchasing behavior, with each tier offering increasingly attractive rewards. As customers move up the tiers, they unlock greater benefits, encouraging continued engagement and loyalty.
Why choose this program type?
The benefits of a tiered loyalty program
Tier levels are an effective way to encourage customers to spend more in order to reach more valuable or exclusive rewards. This can increase revenue for your business. A tiered structure also helps segment customers based on their value, allowing for more targeted marketing.
Who uses tier levels?
In use across all industries
Tiered loyalty programs are especially popular within the retail, hospitality and travel sectors. The classic example is an airline loyalty program, but tier levels are an effective way to incentivise repeat business for both B2B and B2C brands across all industries.
Implementation
How to create a tiered program
You can create unlimited tier levels with fully customisable benefits and perks on m—wise Loyalty Cloud. Choose exactly how your customers move up the tiers. You may want this based on points balance, amount spent or number of transactions – the choice is all yours.
