Loyalty program type

Value-based loyalty programs

Build an emotional connection.

Program type explained

What is a value-based loyalty program?

Value-based loyalty programs reward customers for actions that align with a company’s core values, such as sustainability or social responsibility. They foster deeper connections with customers by reinforcing shared values.

Why choose this program type?

The benefits of value-based loyalty

A value-based loyalty program can greatly enhance a brand’s reputation. They differentiate the brand and attract like-minded customers who are more likely to remain loyal in a competitive market.

Who uses value-based loyalty programs?

Championing values across all sectors

Companies with a strong identity and clear, communicable values that resonate with customers are most successful at implementing value-based loyalty programs. This applies to virtually any industry, sector or market.

Loyalty program example

How Eneco built loyalty on shared values

The renewable energy provider Eneco used m–wise Loyalty Cloud to create a program that rewards customers for sustainable and eco-friendly choices.

Implementation

How to create a value-based program

Your business is unique, and so are your brand values. That’s why you need a loyalty platform that can support a unique loyalty program. m—wise Loyalty Cloud helps you build a customisable loyalty program with extensive integrations available.

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Choose the right loyalty program type for your brand.