Clients

Primera

Maximising convenience for next-level loyalty.

The Primera loyalty program

m-wise-mark whitespace-nowrap">m–wise helped Dutch convenience store chain Primera launch an omnichannel loyalty program across 500+ stores with an average of 925,000 customers per week. Here’s how we made it happen.

Loyalty app

Offers are always at hand

All customers can access exciting offers on the Primera app. Exclusive member-only offers are unlocked when an account is created. Customers can even opt in to receive offer alerts when they’re near a store.

Gamification

Customers keep coming back for more

Customers love playing the scratch-to-win game on the Primera app. Users can play once every 24 hours for the chance to win points and prizes. It’s a gamified element that supercharges retention. This is engaging loyalty at its best.

“We have thousands of transactions per store per day. Only m-wise-mark whitespace-nowrap">m–wise was able to integrate, analyse and translate all that data into highly effective campaigns.”
Christel Teeuwen
Formule Directeur
Seamless CX

Online meets offline

Customers can use their physical card or the app. And registering on the app couldn’t be easier. New members just fill in their details and existing cardholders scan their member card to get started. It’s all about maximum convenience.

Lasting loyalty starts with m-wise-mark whitespace-nowrap">m–wise

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