The Sungrow Club
Sungrow is a leader in renewable energy equipment manufacturing, with the largest dedicated solar inverter R&D team in the industry.
Recognising the importance of professional installers in driving product adoption and generating repeat business, Sungrow Europe launched an innovative, international B2B loyalty program with m–wise Loyalty Cloud.
Loyalty scope
Turning customers into brand advocates
As an international manufacturer with unrivalled R&D, Sungrow Europe wanted to incentivise product use and encourage customers to stay up-to-date on the latest in product innovation. The brand needed a flexible and scalable solution that could power a professional loyalty program on an international scale.
The loyalty solution
Loyalty across languages and countries
With unlimited language and country options as standard, m—wise Loyalty Cloud was the ideal solution for Sungrow Europe. Sungrow uses our white-label website add-on to power a dedicated Sungrow Club website for professional installers. The entire loyalty program can be managed by logging into our next-gen platform.
Incentivising customer behaviour
Building knowledge, driving retention
Members earn points every time they install a Sungrow product to incentivise consistent usage. There are also important educational incentives. Points are awarded for watching online training modules, completing certifications and attending events, ensuring installers are well-versed in the latest product innovations and installation techniques.
Seamless redemption
A truly rewarding loyalty experience
Sungrow Europe utilises the extensive reward options provided by m—wise Loyalty Cloud. Sungrow Club members can exchange their points for a variety of desirable products. The built-in rewards catalog features Sungrow Europe products, electronics from leading brands, professional tools and personal items too.
