Program type explained
What is an earn and burn program?
The idea is simple: customers earn points which they can redeem for rewards. Typically, customers earn points for purchases, but m–wise Loyalty Cloud takes earn & burn to the next level. Every engagement, from social media interactions to email opens, becomes an opportunity to earn.
Why choose this program type?
The benefits of earn & burn
Customers earn rewards quickly and easily which stimulates participation and repeat business. This is an effective way to increase retention when a wide range of touchpoints and activities are used as earn opportunities.
Who uses earn & burn?
Adaptable to suit any business type
Many of the best known retail and hospitality loyalty programs on the market today use this program type, but it can be highly effective for B2B and B2C across all industries. The secret for success? Customise earn and burn opportunities to fit your brand identity and business goals.
Implementation
How to create an effective program
Your customers can earn rewards for a wide range of online and offline activities with m–wise Loyalty Cloud. You also have plenty of options at the rewards stage too. Choose any combination of vouchers, discounts, points, gifts, partner offers and more.
